Why Have Neon Bar Signs?

The font is a bespoke variation of Helvetica font, which became very fashionable for the 1970s promoting. The company's motto is rendered in black but with an identical font to the rest of the Vans brand. Coloration: Earlier, Vans shoes had a white band with blue writing. White variant but then reverted to the original red. Atop this logo is an orangish, purple wide rectangle. The present brand...